Utente:Grasso Luigi/sandbox/Rivista di settore
Una rivista di settore, anche detta rivista specializzata, o trade magazine (colloquialmente o denigratoriamente detta rivistaccia commerciale per indicarne la bassa qualità) è una rivista o giornale i cui lettori sono persone che lavorano in un particolare settore o nell'industria.[1] Il termine collettivo che indica quest'area dell'editoria è editoria di settore o trade press.[2]
Trade publications keep industry members abreast of new developments. In this role, it functions similarly to how academic journals or scientific journals serve their audiences. Trade publications include targeted advertising, which earns a profit for the publication and sales for the advertisers while also providing sales engineering–type advice to the readers, that may inform purchasing and investment decisions.
Trade magazines typically contain advertising content centered on the industry in question with little, if any, general-audience advertising. They may also contain industry-specific job notices.[3]
For printed publications, some trade magazines operate on a subscription business model known as controlled circulation, in which the subscription is free but is restricted only to subscribers determined to be qualified leads.
Note
modifica- ^ Virginia Tech Libraries, Magazines, trade journals, and scholarly journals, su lib.vt.edu.
- ^ (EN) dictionary.cambridge.org, Cambridge Business English Dictionary. URL consultato il gg-mm-aa.
- ^ (EN) Gillian Page; Robert Campbell; Arthur Jack Meadows, Journal Publishing, Cambridge, Cambridge University Press, 1997, Url con registrazione, ISBN 0-521-44137-4.
Voci correlate
modificaCollegamenti esterni
modifica- "Trade or Industry Magazines" in Professional/Trade Journals. Piedmont College.
